Whether it’s a newbie in town, a regular local, a tourist or an accidental passerby, your retail sign offers you the first opportunity to grab their attention and communicate what they need to know about your business. It’s a valuable marketing ambassador that should be used to showcase your company and what you have to offer, grabbing their interest so they will want to step in, buy something and stay for a while.
A sign that doesn’t grab people’s attention or is difficult to read is a sign that isn’t doing its job and wasting the opportunity it provides your retail store with. The best way to ensure your retail sign is effective and easily readable is by choosing a color that stands out from the background, text size and font style. Also, ensuring the proper amount of white space is left on your design and making sure there’s plenty of contrast between the text and background colors will improve the overall readability of your signage.
Color plays a huge role in your signs’ visibility, with studies claiming 80 percent of brand recognition is done through color alone. Choose colors that are eye-catching and that align with your brand’s aesthetic. It’s also a good idea to choose fonts that are easily legible from a distance so your audience can quickly understand what your retail store has to offer. Fonts with serifs are usually the most readable and offer ample space for each word to stand out.
Another way to increase your retail sign’s visibility is through the use of images and graphics. They can make your signage appear polished and professional, which is especially helpful for high-traffic areas. However, it’s important to not go overboard with the number of images or graphics on your sign, as this can be distracting and take away from the main message of your business.
One of the best ways to catch your potential customers’ attention is through your call to action, which should be displayed prominently on your retail sign. This should be a clear and concise statement that tells them exactly what you’re all about and gives them the incentive to visit your retail store and learn more about what you have to offer. You can also use your signage to promote special deals or events happening at your retail store, helping you to attract more people and boost sales. If you are looking for a new way to grab the attention of your local shoppers, try using an outdoor retail sign with a bold and impactful design that will capture their interest and encourage them to take that first step into your business. For more information about designing your own eye-catching signage, contact the signage professionals at Outdoor Signs Corpus Christi. We have a variety of affordable and customizable products, including sidewalk signs, changeable letter signs and LED backlit signs that can be customized with your unique branding and messaging