Whether your business is an independent storefront or you’re working on contract jobs (like roofers, landscapers, and construction workers), yard signs are a smart way to market yourself in your local area. Fortunately, the material you choose to use for your yard signs is critical to their success – Coroplast is a great choice because it’s adaptable, versatile and durable.
This popular plastic is ideal for both indoor and outdoor signage, and its lightweight design makes it easy to transport and set up. Plus, it resists fading from prolonged exposure to sunlight. Coroplast also has a unique structure that allows it to be formed into different shapes and sizes, making it easy for you to create customized yard signs and other types of temporary outdoor signage. For example, life-size cutouts with an easel attached are ideal for events, and the sturdy construction of these displays allows them to stand up to windy conditions without being blown away.
Aside from the size and shape of your sign, the font you choose to use is also important. It needs to be clear and easy to read so passersby can instantly capture your message. Try to avoid fanciful or whimsical fonts, and stick to simple sans-serif styles that look professional. Also, try to center your sign so that the name of your company is the first thing people see.
The next most important information to include on your sign is the company’s contact details. Again, make sure that it’s clear and easy to read, and don’t overdo it with the number of phone lines, email addresses and website URLs. People don’t have time to look at a full list of information when they pass by, and this can turn them off.
Another tip to consider when creating your yard sign is adding directional arrows. If you know the location of your target audience, it’s always a good idea to add an arrow pointing in the direction they should be heading. This will help to ensure that your sign is being seen by the right audience, and will give them a sense of direction and purpose as they drive past it.
One other thing to consider when putting together your Coroplast sign is how you’re going to secure it in place. If your sign will be in a place where it might be subject to wind, consider using zip ties or velcro strips to attach the sign in place. These fastening options will also save you the cost of having to pay for additional re-purposed materials for the sign. Plus, it’s a greener option to go this route. By working with a reputable Detroit printing company and using the right printing technique, you can create eye-catching Coroplast signs that will grab the attention of passersby and leave a lasting impression.