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Tips for Printing Promotional Materials That Make Your Brand Shine

In a digital age, it can be easy to overlook print media. However, print can still make a huge impact on your audience and is essential to your brand’s success. From business cards and brochures to indoor signage and thank you cards, these printed items are a great way to promote your brand and stand out from the competition.

When it comes to creating promotional materials, quality is everything. Investing in high-quality printing will ensure that your logo is crisp and vibrant, leaving a positive impression on your audience. It will also reduce the risk of errors and smudged marks that could damage your reputation.

The typeface you choose plays a large role in the overall appearance of your printed piece. Choose a font that matches your company’s branding and is legible in different sizes. In addition, make sure to include plenty of white space, which helps improve readability and gives your design a more modern look.

Adding special touches, like a die-cut or embossed shape, can set your printed material apart from the rest and create a memorable impression on your audience. If you are unsure how to incorporate these elements into your design, contact a graphic designer for advice and assistance.

Aside from the visual aspect of your printed materials, the text plays a vital part as well. Use a clean, simple font that is easy to read and aligns with your branding. Avoid using too many fonts and stick to a maximum of two or three complementary fonts to maintain a cohesive and professional look.

Color is another important element when it comes to your printed materials. Select colors that complement your branding and are bold enough to grab attention without overwhelming the viewer. Incorporate these colors into your design by using them on your logo, text, and background to reinforce your brand’s image.

Whether you are promoting your brand through social media or at a trade show, giving out promotional merchandise is a great way to reach potential customers and build brand recognition. Studies have shown that consumers retain promotional products (like water bottles, pens, or key chains) longer than a traditional piece of marketing collateral.

When you create your printed materials, don’t forget to give them a call-to-action. This will encourage your audience to take the next step, whether it be visiting your website or calling you for more information. Including a QR code, email address, or phone number will help increase your visibility and encourage your audience to act.

With the new year fast approaching, now is a perfect time to re-design and re-stock your printed business materials. Whether it is updating your business cards, designing a new brochure, or adding indoor signage to your storefront, cost-effective printing projects can bring in new leads and generate visibility for your Vancouver business. If you are ready to give your printed materials a face-lift, get in touch with us at PostNet and one of our centers will be happy to assist you. For more details visit

Tips for Printing Promotional Materials That Make Your Brand Shine

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